Good hype-free overview of using data

I came across Lessons for a Data Driven Business the other day and found it a nice, succinct overview of the things that are important for managing data at the enterprise level.  He breaks it down into five basic points:

• defining and communicating a “single version of the truth”
• creating an auditability chain from your metrics to your raw data
• establishing specific, actionable KPIs
• ensuring around-the-clock availability of data
• accepting the limitations of your data

This is a good roundup, and he didn't even have to use buzzwords like "cloud" or "big data" even once!